Programmatic Advertising & Display Ads
Programmatic Advertising & Display Ads
Blog Article
Server-Side Tracking vs. Pixel Tracking - Which is Better?
A variety of shopping businesses are turning to server-side tracking as a way to improve their data collection processes. While it needs a lot more technical knowledge than routine GTM and might present added prices, it can bring about better precision and even more dependable data
Pixel monitoring makes use of an item of code to register conversions on your site. It's simple to establish and much less vulnerable to advertisement blockers.
1. More accurate data
The conventional technique of tracking conversions on a web site, making use of pixels, is having trouble with changing browser privacy policies. This implies that the data being sent out to Google Advertisements, Facebook Manager and various other systems is much less exact than it needs to be.
Server-side tracking is a more secure choice that assists to bypass these limitations, as it's packed from your very own domain name and dealt with as first-party code, indicating it's much less most likely to be influenced by advertisement blockers or various other protection actions. This provides more accurate data and a more complete photo of user journeys across channels.
In addition, this type of tracking allows companies to track conversions outside of the site, such as telephone call and in-store check outs, which can be tough for pixel-based tracking. This versatility offers marketers more possession over the information they send out, and makes it much easier to abide by different data legislations. It's likewise a great deal less vulnerable to fraud, as it's more difficult for illegal stars to adjust the system by modifying the postback link.
2. Better control over data.
Server-side tracking allows businesses to collect and improve information prior to sending it to third-party analytics/advertising platforms. This improves data efficiency and precision, which can assist online marketers make more informed marketing choices.
Standard pixel monitoring depends on JavaScript tracking codes that are placed in website site visitors' web browsers. These tracking codes are usually obstructed by ad blockers, which can result in information collection disturbances and unreliable outcomes. Server-side monitoring allows companies to bypass these limitations and provide accurate, consistent information that is less susceptible to interference.
This type of monitoring likewise allows businesses to track conversions that take place beyond the site, like phone calls and in-store acquisitions. This is very important because new personal privacy policies such as Apple's Intelligent Tracking Avoidance (ITP) restrict the life span of cookie-based tracking pixels to 7 days. This is a vital reason that S2S is much more dependable for organizations looking for to adapt to these adjustments.
3. Much less prone to fraudulence
Server-side tracking enables organizations to control data hauls before it gets to third party endpoints, enhancing security and personal privacy. This is especially vital as various browsers and systems increasingly transform exactly how they handle cookies. As an example, in iphone 14, Safari will only supply first-party cookie data and will certainly not enable pixel-based monitoring. Utilizing server-side tracking, you can bypass these restrictions and continue to track conversions that took place outside of your internet site.
Additionally, server-side tracking allows you to capture individual data straight on your own web servers. This eliminates dependancy on third parties, which can be vulnerable to breaches and personal privacy infractions.
A server-side radar is a set of guidelines that tells your internet site's server what occasions to tape-record. This information is then sent out to analytics tools like Google Analytics and Facebook Service. It's also made use of to trigger event-based advertisements, such as retargeting. In contrast, pixel monitoring is a different technique that makes use of a little item of code on your website to accumulate data from customers.
4. Simpler to apply
Server-side tracking is an information collection procedure that occurs on the internet site's own web server, bypassing internet browser constraints. This means that information collected by the website/app is first sent to the web server where it's processed and after that sent to analytics tools like Google Analytics or Facebook Pixel.
The advantage of this strategy is that it decreases the extent of data administration and offers organizations a lot more control over transmission, making it generally much more reputable. As a result, it's much less vulnerable to data difficulties brought on by things like a damaged link or an active advertisement blocker being installed.
With OWOX BI's Server-Side Tracking, your organization predictive analytics for marketing can collect real-time conversion data similarly that you would certainly with pixels or a cookie, but this is then passed straight to your advertising and marketing tools on the server. This permits you to have even more accurate data and aids ensure compliance with privacy laws such as GDPR. Moreover, it likewise prevents the monitoring limitations imposed by web browsers and advertisement blockers.